Avoiding WYSIATI Traps in M&A Negotiations
In his seminal book, “Thinking, Fast and Slow”, Nobel Prize winning psychologist Dr. Daniel Kahneman explained how the wiring of the human mind often impels us to reaching conclusions quickly on the basis of mental shortcuts and intuitive impressions rather than thoughtful fact finding and analysis. One of the most powerful engines of intuitive thinking is WYSIATI – an acronym that Dr. Kahneman coined standing for “what you see is all there is”. WYSIATI refers to the tendency to form conclusions quickly from a tiny subset of a larger body of potentially available information. Although WYSIATI can be useful in certain situations, it can often lead to sub-optimal results, particularly when trying to negotiate a new M&A deal or to resolve an M&A-related dispute.